Wet Leg Cover The Cardigans For Deutsche Telekom’s New Gen Z Campaign

Wet Leg's Rhian Teasdale is the face of a new Deutsche Telekom campaign targeted at Gen Z reclaiming agency in a digitally overstimulating world. The campaign is called "Not A Passenger," and actualized in a visual, inspired by the Cardigans' 1998 hit "My Favorite Game," where Teasdale fends off internet influencer demons pushing their manifestations, self-care routines, or AI slop. The video also features a small snippet of Wet Leg covering "My Favorite Game," and it plays as an homage to the video.The campaign's agenda reads as such:Turns out everyone wants a seat in your car. Even weirder? They all think they should be driving. At some point, it gets hard to tell who's actually behind the wheel. The algorithm keeps talking. The comments keep coming. Somewhere in all that noise, it's easy to lose sight of your own direction. But what if you tuned out the noise long enough to hear your own signal? There's only one way to find out. Now mute the backseat drivers. Trust your own instincts. Take the wheelTeasdale also shared a quote on why "Not A Passenger" resonated with her: I love being in a band and I love making music, but it’s 2026, which means I also run a couple of social medi...