Netflix has announced a new price increase on their American subscription plans, the second such rise in just over a year.
The streaming service is the most popular in the world, with over 325million subscribers worldwide. It has enjoyed particular success in the past year with releases such as KPop Demon Hunters (its most watched film of all time), the final season of Strangers Things, WWE (World Wrestling Entertainment) streaming rights, and a recent collaboration with the reuniting BTS. On Thursday (March 26), the company announced changes in pricing for US viewers depending on their plan.
The new pricing is as follows: Netflix’s Standard With Ads plan will now cost $8.99 (£6.75) per month, a rise of $1 (75p). The Standard plan, which offers no ads and viewing on two simultaneous devices, is rising by $2 (£1.50) to $19.99 (£15) per month. Finally the Premium plan, which features no ads, streaming on up to four devices at once, and Ultra HD/HDR streaming, is also going up $2 to $26.99 (£20.28) per month.
This marks the second price increase in just over a year, with the last rise happening in January 2025 in America. Other territories, including the UK, followed suit in February, suggesting more rises may be on the horizon as well. The change drew criticism from fans online, although one competitor took the opportunity to send a playful jab.
Tubi, the free-with-ads streaming service, replied to the news with: “Raising my prices from free to free”.
raising my price from free to free
— Tubi (@Tubi) March 26, 2026
While Netflix remains a market leader, it faces stiff competition from competitors such as Amazon’s Prime Video and Disney+. Paramount also boosted their presence with the acquisition of Warner Bros Discovery, which in time will mean their Paramount+ service will merge with HBO Max, with the combined subscriber bases totalling over 220million.
Recently, the streaming giant’s bosses denied they were dumbing down plots so that phone users can follow, after comments made by Matt Damon.
English (US) · 