Kanye West has shared a music video for ‘Father’, which features Travis Scott and is directed by his wife Bianca Censori.
Ye premiered his 12th studio album with a YouTube livestream on Friday (March 27) and later made it available to listen to on most major streaming platforms, including Spotify and Apple Music.
Alongside the album, the rapper has shared the music video for ‘Father’, the track that features a verse from Scott.
Directed by Censori with a single camera setting, the video takes place in an earth-toned church setting, populated by aliens, knights, and a Michael Jackson lookalike sitting in the background.
Ye sits up front while the scene unfolds around him, with a series of bizarre events taking place. Over the course of the video, police arrest a nun, a pageant queen is carried down the aisle, and someone does tricks with cards that burst into flames.
Since the album’s release, Ye’s collaborator James Blake has asked to be taken off the producer credits, saying the final result is “not what I created”.
Announcing the tracklist earlier this week, Ye said there was no AI used in its creation, contradicting what he had said last year when he claimed that he had incorporated the technology into his writing process in “the same way I incorporated Auto-Tune”.
‘BULLY’ was first announced by West two years ago, and has seen a number of expected release dates come and go. Last June, he previewed it with the singles ‘Preacher Man’, ‘Beauty And The Beast’, ‘Damn’ and ‘Last Breath’.
Ye has also announced an album launch show in Los Angeles, set for April 3, and confirmed more European dates for this year, marking his first headline dates on the continent in 12 years. He is yet to announce any UK shows for this year.
Ye shared numerous highly controversial posts in early 2025, when he took back an apology to the Jewish community for his previous anti-semitic remarks, and declared himself “a Nazi”. He later said on X/Twitter that, “after further reflection”, he’d “come to the realisation that I’m not a Nazi”. But this was followed only a few days later by yet more swastika apparel appearing on his X page.
Last November, West held a meeting with a rabbi and apologised for his anti-Semitic comments.
Then, in January, Ye claimed that his recent apology for his past anti-Semitic comments was not about his forthcoming new album or an attempt to “revive” his career. He also shared details of his bipolar type-1 diagnosis, which he’d dismissed early last year.
English (US) · 