Jay-Z announces immersive London Trafalgar Square pop-up experience after store opens in Camden

Jay-Z has announced an immersive pop-up experience taking place at London’s Trafalgar Square this week, which follows on from him opening a pop-up shop in Camden. READ MORE: Made In America 2019: 10 top performances from Jay-Z’s Philly festival to revisit online Both new events come in celebration of the rapper bringing his massive ‘JAŸ-Z 30’ world tour to the UK later this week – where he will headline Tottenham Hotspur Stadium on September 4 and 5. At the shows, he will continue to celebrate the 25th anniversary of his huge album ‘The Blueprint’, and also look back at his three decades of releasing music. Last week (August 27), Jay-Z launched an exclusive JAŸ-Z 30 pop-up experience at the UMusic Shop in Camden. That included a range of limited-edition merchandise created specifically for the UK shows, as well as DJ sets every night between 5-7pm. Sets so far have come from DJ Target, DJ Manny Norté, DJ Semtex and DJ Esi, and the Camden shop is open until tomorrow (September 2) at The Stables Market, Chalk Farm Road. Jay-Z pop-up shop in Camden, London, 2026. CREDIT: Press Now, as well as the Camden store, Jay-Z is also launching an immersive installation in London’s Trafalgar Squ...