Apple Corps Ltd and Universal Music Group announce landmark partnership for The Beatles ahead of biopics

Apple Corps Ltd have formed a unique partnership with Universal Music Group (UMG) to handle the licensing and merchandising for The Beatles. READ MORE: The Beatles: every song ranked in order of greatness Apple Corps, founded in 1968 by The Fab Four to handle their business interests, and UMG announced yesterday (Wednesday August 19) that they had reached a “holistic agreement” that will see the latter “take The Beatles’ iconic story to fans across generations and around the world”. The deal relates to digital and physical merchandising, licensing, and e-commerce surrounding the legendary band. The announcement comes ahead of Sam Mendes’ four-part Beatles biopic, described as a “cinematic event”, due for simultaneous release in 2028. Apple Corps’ headquarters at 3 Savile Row will also be open to the public for the first time in 2027, with a fan experience that promises “seven floors of never-seen-before material from Apple Corps Ltd’s extensive archives, rotating exhibitions, a fan store, and the recreation of the original studio where ‘Let it Be’ was recorded.” Tom Greene, CEO of Apple Corps Ltd, said in a press release: “We are delighted to partner with UMG on a new global mercha...